Groovon today announced a fan-powered movement for fairer discovery, fairer reach, and fairer pay for music creators, while unveiling the infrastructure behind new immersive experiences and a new artist-fan economy. As AI-generated music floods the market, organic reach declines and discovery becomes increasingly difficult, the company believes artists need stronger fan relationships, greater ownership of their audience, and more sustainable ways to grow. Fans, meanwhile, experience music through fragmented platforms and interactions. Despite their passion, loyalty and advocacy, they often lack meaningful ways to connect deeply with the artists they love and are rarely recognized or rewarded for helping artists grow. Groovon believes the needs of both artists and fans can be addressed through live music, where artist-fan relationships are at their strongest. To support this vision, Groovon is building the digital layer of live music, connecting discovery, immersive experiences, community, social interaction, commerce and rewards into a single ecosystem. Central to the platform is music's most comprehensive fan identity, loyalty and rewards infrastructure, designed to recognize and reward the fans who help artists grow.
New York, NY (PRUnderground) June 18th, 2026
www.groovon.com
Artists create the value in music. Too often, they receive only a fraction of it back.
More music is being created, consumed, and shared today than at any point in history, yet most artists still struggle to build sustainable careers. Discovery is difficult, organic reach keeps declining, and streaming has delivered meaningful economic success to only a small fraction of creators. AI-generated music is now flooding the market, making it harder for artists to be discovered, build an audience, and earn a fair return on their work.
Groovon believes the industry can do better. Today, the company announced a movement for fairer discovery, reach and pay for music creators, along with the infrastructure it is building to make that vision real.
“Artists create the music, build the communities and inspire the culture that powers this industry,” said Subhra Das, Founder and CEO of Groovon. “Yet too often they receive only a fraction of the value they create. We believe artists deserve stronger fan relationships, greater ownership of their audience, and more opportunity to participate in the value they generate. This movement is about building a more sustainable future for music creators.”
BUILDING THE FAN ECONOMY FOR MUSIC
For decades, the industry has monetized music. Groovon believes its next chapter will be monetizing fandom itself. Fans attend shows, support artists and shape culture — yet little of that value is returned to the artists who created it. Fans, too, experience music through fragmented platforms, and despite their passion and loyalty, are rarely recognized or rewarded for helping artists grow. Groovon’s vision is a fan economy where participation, loyalty and advocacy become real economic drivers for artists and fans alike.
THE CENTER OF GRAVITY IS MOVING TO LIVE MUSIC
Live music sits at the center of that vision. It is humanity’s peak experience — where artists and fans connect most deeply, where memories are made and communities are formed. Every night, millions of fans attend shows worldwide, generating enormous engagement and cultural value — but when the show ends, most of that value disappears. The industry has built streaming and ticketing platforms. It has never built the digital layer of live music. Groovon intends to.
THE INFRASTRUCTURE BEHIND THE MOVEMENT
Groovon is building live music’s own integrated infrastructure — spanning discovery, immersive in-show experiences, community, social, commerce and rewards — to deliver connected experiences before, during and after every show. Central to this effort is music’s first comprehensive fan identity, loyalty and rewards framework, recognizing and rewarding the fans who help artists grow, and designed to forge a stronger link between fan loyalty and artist success.
WHY NOW
The window to act is now. AI-generated music is already flooding streaming platforms, with some services reporting that nearly half of all new uploads are now AI-generated. As content multiplies, attention becomes the scarcest resource in the industry, and the artists who win will be those with the deepest, most direct fan relationships. Live music is one of the few experiences AI cannot replicate, making it the strongest foundation to build that connection on. Groovon believes this infrastructure needs to exist now, not after the industry is reshaped further.
JOIN THE MOVEMENT
Groovon is inviting artists, fans, venues, managers, labels and music industry participants who believe in fairer outcomes for creators to join the movement. The platform is currently in testing, with general release targeted in the coming weeks. Those who register now at www.groovon.com will be welcomed as Founding Members — with priority access and early input into the features and rewards being built.
Founder Profile:
Subhra Das is the Founder and CEO of Groovon. A Harvard Business School alumnus, he brings more than two decades of experience building and scaling mobile telecommunications networks and digital businesses from greenfield to multi-billion-dollar scale across Europe, the Middle East, Africa and India, having served in both CEO and Chief Marketing Officer roles. He is also a published author on AI and holds multiple patent-pending works.
A lifelong musician who completed a master’s certificate in guitar at Berklee College of Music in Boston (online), Subhra has played in local bands and performed at venues throughout his career, including at the Dubai International Jazz Festival. Through those experiences, he saw first-hand both the financial struggles many working musicians face and the unmatched power of live music to build community and connection. These experiences led him to found Groovon, with a vision for a future where artists benefit from fairer discovery, fairer reach and fairer pay, driven by a new music fan economy.
About Groovon International Inc
ABOUT GROOVON
Groovon is building the digital layer of live music and the infrastructure for a new artist-fan economy — combining live experiences, fan identity, loyalty, rewards, community, social, and commerce into one ecosystem designed to create fairer discovery, reach and pay for music creators. Groovon International Inc. is incorporated in the State of Delaware, USA.
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Original Press Release.
